Olmsted

I was tasked with branding and designing various pieces of collateral for a new line of bags at High Sierra; The Olmsted Collection.

The collection was inspired by Frederick Law Olmsted, the father of landscape architecture, and designer of many parks in and around Chicago. His design philosophies included the subordination of the details to the whole and design that doesn’t call attention to itself. These philosophies were used as a point of departure for all aspects of the design phase.